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Dave and Gail Liniger founded RE/MAX in
Denver, Colo., in 1973, prompted by their dissatisfaction with the way
real estate business was conducted at the time.
Regardless of an operation's size, most real estate offices used the
commission-split system, requiring sales professionals to forfeit half
of their commissions to their brokers in exchange for an office
environment and company services. The top producers contributed the most
to the operation's overhead, thus supporting the amateur, part-time and
low-producing agents. Most salespeople left the business within two
years, making residential real estate a high-turnover industry
comprising in large part inexperienced and unprofessional staffs.
The Linigers wanted to change all that.
They believed that to attract and retain the best agents in the
business, brokers must offer them maximum compensation, advanced support
services and the freedom they need to succeed. Agents would share office
overhead and pay management fees, and in return would receive a wide
variety of traditional real estate franchise services and high
commissions.
The strategy worked.
RE/MAX has grown every single month for more than 30 years. Very few
companies with a worldwide presence can make such a claim.
Recognized by the homebuying and selling public for its red, white and
blue hot air balloon logo, RE/MAX has been the No. 1 residential real
estate network in Canada since 1987 and is a leading industry force in
the United States and many other regions.
The most significant growth for RE/MAX in recent years has come outside
the United States, with expansion into Africa, Asia, Australia, the
Caribbean, Central America, Europe, Mexico, New Zealand and South
America. RE/MAX takes proven techniques and adapts them to local
markets, thereby developing a series of tools that real estate
professionals find invaluable.
Some of the innovative services created by RE/MAX International to help
its members become ever more professional and successful include
relocation and asset management, commercial investment, an international
referral network, advanced training courses, state-of-the-art
technological tools, Internet and extranet Web sites, and national
television advertising campaigns. It was the first - and remains the
only - real estate network to invent and maintain a satellite television
network (RE/MAX Satellite Network) dedicated to real estate
professionals.
Based in Denver, Colo., RE/MAX International oversees a network of more
than 100,000 agents in more than 50 countries. The RE/MAX network is
made up of more than 70 regions, varying in size from a metropolitan
area to an entire country.
RE/MAX values community involvement at all levels of the organization,
from individual Associates to corporate headquarters. Children's Miracle
Network and the Susan G. Komen Breast Cancer Foundation are two prime
beneficiaries.
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